Team gathers around a computer.

Cloud migration won’t make you obsolete if you let it lead to a new, more strategic role.

As your company shifts away from on-premise solutions and opts for cloud migration to virtual PBX systems and other offsite solutions, it’s understandable that some IT pros might feel anxious. But if the question is, “What’s left for tech experts when everything is outsourced?” — the reassuring answer is: Plenty!

The fact is that nothing runs without the expertise of dedicated and experienced staff. This is particularly relevant for corporate IT pros both during and after cloud migrations. Think of if as the new tech normal, as organizations look to their staff IT experts to navigate successfyully. Here’s a look at the changing role of IT pros:

The PBX Problem

It’s no secret that companies are moving to cloud communications. However, you may be reluctant to let go of that on-premise PBX system. Why? Well, as the managing IT pro, you’re in charge. You know the ins and outs of the tech, the reasons it won’t work under certain circumstances, how to get almost supernatural performance out of it as needed, and how to coax it back to life when C-suite and front-line staff members express frustration. In short, you’re indispensable. So, what happens when your company starts trending toward the cloud?

Not Without Me

Bottom line? The cloud is coming. Migration is often slow but very, very steady, and as organizations become more comfortable with the idea of third-party providers handling their data, cloud migration is inevitable. So, what does this mean for the in-house PBX expert who may be unsure about the future? It depends on your attitude. One option here is to dig in your heels and demand that your on-premise PBX systems stay the course. This might work for a few years, but as legacy tech ages out, moving off-premise is the only option.

Your other choice? Take charge and own the move. Migrations don’t happen in a vacuum, and the move from onsite to provider-hosted can require substantive technical expertise. By getting in on the ground floor, you can help set service expectations and play an essential role in selecting the right provider. For example, if your company is making the transition to SIP trunking, you’re the ideal candidate to ensure new tech is deployed in high-availability pairs, all network regions are optimized for Voice over Internet Protocol (VoIP) traffic, and quality-of-service tools are in place to ensure calls are clear and consistent.

The Next Level

Taking things a step further, you can also manage the implementation process and develop a future-first viewpoint that addresses new strategic and tactical challenges. Use cloud migration as the starting point to choose which services and solutions you can implement to increase IT impact.

However, what exactly does being strategic look like in the context of this new IT normal? Here are some ways to start:

  • Get Visible: To end users within an organization, when things are working as intended, the IT department may seem invisible. But that perception can change when issues arise frequently and IT can’t respond fast enough. Now that you have a cloud-based PBX system, it’s possible to change user perception with better monitoring and response tools. For example, end-user analytics or call metrics software can help improve the lives of C-suite executives and front-line staff alike. Hey, who doesn’t want to be the hero?
  • Be Vigilant: Another way to empower strategic efforts is to find new areas of improvement. Maybe you have some legacy server hardware that could use an upgrade, or your move to cloud-based communications also prompts a look at the hybrid cloud. Or, dig deep into your new PBX and discover what makes it tick and where you can maximize efficiency. Start thinking big instead of solving small.
  • Talk, Talk, Talk: That’s right, start talking. Chat up C-suite executives, get invited to board meetings, and volunteer your time to create presentations about cloud rollout plans or the merits of new enterprise infrastructure. You probably won’t feel super comfortable here at first, but this is the new normal for top-tier IT pros. It often helps to be as social as you are tech-savvy.

Cloud migration is coming. Get on board with streamlining the transition, taking a step back, and adopting a more strategic role.

Do you want to know more about the new cloud normal? Talk to Vonage Business.

About Doug Bonderud

Doug Bonderud is an award-winning freelance writer with a passion for technology and innovation. His ability to create compelling, thought-provoking and timely content helps empower the voice of corporate vision. From UCaaS to VoIP to cloud computing, Doug has experience covering all aspects of evolving digital environments and their effects on both people and policies.

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If you want to improve your business phone system and cut costs, there’s no better way than a cloud PBX. It might sound confusing, but it makes your phone system work smarter and faster for less, without loads of expensive on-site equipment! Sure there are lots of other technical steps involved, but we take care of that for you so you can focus on your business. Here’s how it works:

1) Making or Receiving a Call

“Cloud” just means a service that you get over the Internet. Each time you make a call from your IP phone and every time your customers call you, your call is quickly handled by Vonage Business using our secure and reliable technology.

2) Vonage Routes Your Call

Cloud PBX from Vonage means that your call comes through to our data center, where we use our secure technology to reroute the call and direct it appropriately. It means that you get a total phone system that is available instantly – and eliminates the need for extensive on-site equipment. You may have also heard this referred to as a “virtual PBX” or even an “IP PBX.”

In the past, companies used to have to buy or lease lots of expensive on-site equipment to handle calls. But since we host, maintain, and upgrade our VoIP equipment ourselves, that’s one less thing for you to worry about.

3) Call Completed Through the Internet

Vonage completes your call over the Internet and connects you to your customers with excellent clarity. And because it relies on the Internet, you can use dozens of features like On Demand Call Recording, business-class plugins for CRM systems, Call Pass, Call Forwarding, and so much more. That’s it! That’s “the cloud.”

How Cloud PBX Makes Your Business Phone System Better:

  • No closetful of phone equipment. We host that for you off-site.
  • Get one low bill from one company.
  • Pay one flat fee per user. Regardless of time on the phone.
  • Set up your IP phone system in minutes, and use your IP-enabled phones anywhere you get an Internet connection.
  • Enjoy all the features of a Fortune 500 phone system.
  • No annual contract. We’re so convinced you’ll love Vonage’s cloud PBX phone service, we never lock you into a lengthy contract.
  • It costs less- because we own our own equipment instead of leasing it from another technology provider, we’re able to pass the savings along to you. Save as much as 30% on phone costs per month.

When you started your small business, you had high hopes for its growth. As success moved from business strategy to reality, it became clear that you would need to expand. Expanding can be a hard, grueling process – unless you’re growing within a cloud PBX phone system.

With plain old telephone service, adding extensions or new offices can be an arduous process that requires an on-site technician and lots of your valuable time. Because Vonage Business Solutions’ (formerly Vocalocity) voice over Internet Protocol (VoIP) business phone system is hosted within the cloud, small- to mid-sized business (SMB) owners can add extensions or whole office locations to their phone system with a click. Additionally, users can order extra phones online within Vonage’s Admin Portal.

But, what if you are expanding your service to a market in another state? Not a problem. Our cloud business phone system has a portfolio of features specifically designed for teleworking. With our VoIP technology, employees can plug in their phones from any place they have Internet, so SMB owners can have on-location staff in any market they serve.

Not only does our business phone system help SMBs grow efficiently, it provides a foundation conducive for growth. Our cloud business phone system includes features that help SMB owners run the administrative arm of their office, e.g. Unified Inbox, which helps users manage their voice, fax and email messages from a single inbox in their email client. Also, we have uniquely designed our system with customer relationship management plug-ins, so your customers always receive the best service possible.

As a VoIP service provider, we’re more than just a phone service; we’re your business partner – helping you grow and growing with you.

For more information on how Vonage is helping to power SMB businesses, go to Small Business VoIP – Fit for the Fortune 500, read our many Customer Success Stories, or ring us at 1-844-324-0340.

About Chris Rabbu

Chris Rabbu is the Vice President of Marketing, Lead Generation at Vonage Business Solutions, the fastest growing provider of cloud-hosted VoIP phone systems for business. He resides in Atlanta, GA and is working on his tennis serve when not dreaming up ridiculously effective marketing campaigns.

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